The seven deadly sins

This shoot looks at the Seven Deadly Sins through a modern, consumer-driven lens. Instead of treating them as old religious warnings, I’ve approached them as behaviours we see every day in advertising, beauty culture, social media and the pressure to want more. Each phootograph focuses on a different sin, demonstrating how desire, excess and comparison have become normalised within contemporary society… even aspirational.

greed - politics or possessions?

sloth - a digital paralasis

Envy - the green eyed monster