Take a took at some of my comission works!

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hunter festival campaign

HUNTER FESTIVAL OUTWEAR CAMPAIGN

Collaborative project with Issac Coombes, (Graphic student at NTU)

This collabortation explored fashion and youth culture alongside experiental marketing through a conceptual campaign for outdoor brand Hunter. Working alongside graphic designer Isaac Coombes, the aim of the campaign was to reimagine Hunters outerwear collection in a contemporary festival context, but also culturally relevant to a younger audience.

OBJECTIVES:

The project objectives were to create a visually engaging campaign that:

  • showcases Hunters outerwear in an authentic lifestyle driven setting

  • appeals to a genZ/young audience

  • aligns the brand with music, freedom and outdoor experience

  • moves beyond traditional product focused advertising into experience led storytelling

ntu sexual health awareness campaign

Brief set by Nottingham Trent University

This project was developed in response to a live brief set by Nottingham Trent Universitys sexual health department, adressing a decline in student engagement with safe sex. Working as a part of a collaborative, creative team, the campaign aimed to reimagine how sexual health is communicated to a younger student audience through innovative, interactive content.

OBJECTIVE

To design a campaign that:

  • increases awareness and engagement with sexual health rsources

  • appeals to a student demographic (18-24)

  • breaks downn stigma

  • goes beyond tradiitonal passive health messaging

interactive scratch cards

‘check you out’

WOODLAND TRUST YOUTH ENGAGEMENT CONTENT

Developed visual content directed at engaging younger audiences with environmental conservation charities such as the Woodland Trust, as well as connecting with the world of nature. Responding to briefs that focused on accessibility and engagement. I created posters and campaign-style visuals that sublty reinforced the importance of wildlife and complext messages around conservation. I considered tone and visual clarity and remained aware that I was appealing to a younger generation, so to also make the content relateable.

OBJECTIVES:

  • Increase engagement with younger demographics

  • Simplify complex environmental messaging

  • Create visually appealing and accessible content

‘Check you out’ jacket campaign

collaborative project with Lily Wilson

OVERVIEW:

this project was a collaboritive fashion campain developed to support the launch and promotion of emerging designer Lily Wilsons brand ‘Check you out’. The shoot, focused on creating strong visuals to establish a clear brand yet identity and support digital marketing across social media platforms.

OBJECTIVE:

  • to create a series of campaign images that:

  • establish a recognisable visual identity for a new upcoming fashion brand

  • provide content for instagram-based promotion

  • position the brand within a contemporary fashion market

THE WOODLAND TRUST

Hainault Park Tiktok